09h15 - 10h45:
The Annual Press Freedom Round Table
(focused on the critical situation facing the press in Iran)

11h00 - 12h30 :
Shaping the Future of the Newspaper Round Table

Presentation of the best from the 2009/2010 strategy reports of WAN-IFRA's major SFN research project, analyzing developments and opportunities in the press industry.
By Martha Stone, Director, Shaping the Future of the Newspaper project, and Dr. Erik Wilberg, Norwegian School of Management.

The round table will notably present the results of WAN-IFRA's second annual Future & Change study, a unique global survey of how editors and publishers are coping with change, expanding training and development for employees, reorganizing their enterprises and creating new revenue and new channel strategies. The round table will also include an update of Internet and mobile usage and revenue trends from the annual SFN World Digital Media Trends report; examine new business opportunities and innovations from SFN's Million-Dollar Strategies report; offer 20 top revenue-making and money-saving ideas for publishers from our New Revenue Models report; look at the 'green', environmental measures adopted by media companies from our Going Green report.

Video vignettes from :
- Moritz Wuttke, former CEO of PubliGroupe in Asia
- Tony Hunter, Publisher, Chicago Tribune
- Michael Silver, President, Newspaper Consortium
- Gordon Crovitz, former Publisher, Wall Street Journal
- Geoff Tan, Marketing Director, Singapore Press Holdings
- Jeff Jarvis, BuzzMachine blogger and author of "What Would Google Do?"

Other speakers to be announced

12h40 - 13h50:
Lunches
General Lunch
or
"WEF meets Google" (speaker to be confirmed)
Attendance limited to pre-registered participants

14h00 - 14h45:
Opening ceremony

With Gavin O'Reilly, President, WAN-IFRA

Presentation of the 2010 WAN-IFRA Golden Pen Of Freedom
by Xavier Vidal-Folch, President, World Editors Forum, to Ahmad Zeid-Abadi, journalist, Iran

14h45 - 16h00:
KEYNOTE SPEECH

16h00:
Coffee Break

16h15 - 17h00
Exclusive Survey
The WEF - McKinsey & Company 2010 NEWSROOM BAROMETER

How editors-in-chief foresee the future of their job and how journalism will evolve in the upcoming years. 33 key questions about newsroom strategies, new business models, editors' leadership and the future of news in the digital era. The 2010 survey is the third edition of the Newsroom
Barometer.

Presentation by Eric Hazan, Partner, McKinsey & Company

17h00 - 18h15
First Session:
New ways to finance quality journalism: the other face of content monetization

Media organisations are struggling to monetize their content. Ultimately, the goal is to defend quality journalism, and to achieve this some pioneers are launching news websites with other business models: journalism funded by foundations or paid directly by the public. This session will update editors' knowledge on these new business models and others.

Keynote speech :
Paul Steiger, Editor-in-Chief and Founder, ProPublica, USA

And with :
John Yemma, Editor-in-Chief, Christian Science Monitor, USA
Olav Bergo, Editorial advisor, A-pressen, Norway
David Cohn, Founder, Spot.us, and Knight News Challenge winner, USA

Moderator:
Patrice Schneider, Director of Development, Media Development Loan Fund, Switzerland

18h15 - 19h00:
Special Event: Q & A sessions
'WEF meets Günter Grass", German writer and Nobel Prize for literature about his latest book "Mein Jahrhundert / My Century"

19h20:
buses leaving the Congress Centre for the townhall

19h45 - 22H00:
Finger buffet
Reception hosted by the Mayor of Hamburg at the Townhall, one of the most beautiful and historical building in Hamburg

Themes: Hamburg, its media, its harbour and its development.

With
Jürgen Bruns-Berentelg, CEO HafenCity Hamburg GmbH
Dr. Nikolas Hill, State Secretary of Culture and Media
Jens Meier, CEO Hamburg Port Authority

Moderator:
Götz Hamann, die ZEIT, (moderation)

21h30 - 22h00:
buses leaving the townhall for the hotels

8h00 - 9h00:
First editors breakfast
'WEF meets German editors'
Working breakfast with editors, columnists and senior news executives from Germany
Attendance limited to pre-registered participants

9H10 - 9h40:
Keynote speech
Janet Robinson, CEO, The New York Times, USA

9h45 - 11h00:
Panel 1
Multimedia newsrooms vs. pure online players: which model is the most sustainable?

Pure online news players have invented a new workflow and redefined the traditional newsroom organisation. They embrace social media more quickly and are more open to crowd-sourcing journalism. Does this mean that they should become a model for newspapers acting as multimedia organisations? A comparison between the two ways of organising newsrooms will help editors to re-envisage and re-engineer their own newspapers.

With :
Raju Narisetti, Managing Editor, Washington Post, USA
Wataru Sawamura, Foreign Editor, Asahi Shimbun, Japan
Benoît Raphael, Former Editor-in-Chief and Co-Founder, LePost.fr, France
Neil McIntosh, Editor-in-Chief of Europe.WSJ.com, Wall Street Journal, UK

Moderator:

Jacques Rosselin, Executive Director, Vendredi, France

11h00:
Coffee break

11h15 - 12h30:
Panel 2
How to break away from the "he said yesterday" journalism?

Newspaper content will dramatically change in the upcoming years. A British editor said a few years ago that newspapers were becoming "viewspapers" with more opinions and editorial pieces. But in fact, almost all articles and stories must be written differently because we can assume that readers already know the basic news. How can editors-in-chief adapt to this major shift?

With :
Sylvie Kauffmann, Editor-in-Chief, Le Monde, France (to be confirmed)
Abdel-Moniem Said, Chairman of the Board, Al-Ahram group, Egypt
Jeff Reifman, Founder, NewsCloud, USA
Francisco Amaral, Director, Cases I Associats, Spain

12h30 - 14h00:
Lunches
General lunch with Adobe
or
'WEF meets Janet Robinson, CEO of The New York Times"
Exclusive lunch.
Attendance limited to pre-registered participants.

14h00 - 15h15:
Second Session
2010 Global Report on Innovations in Newspapers
(by the Innovation International Media Consulting Group)

This year's report will include best practices, new trends and successful cases about multimedia newsroom integration, news story telling experiences in social media, mobile internet formulas, best readers club marketing cases, integrated sales operations & the new generation of news websites...

With
Juan Senor, UK Director, Innovation group
Claus Strunz, Editor-in-Chief, Hamburger Abendblatt, Germany

Other speakers to be confirmed

15h15:
Coffee break

15h30 - 17h30:
Third Session
The new content platforms: a breakthrough year?

The new surge in sales of electronic readers for books, notably 'tablets', and the multiplication of mobile devices with easy and comfortable access to news sites, has given a new lease of life to the idea that wireless platforms may yet take a central role in news publishing. This session examines current newspaper experiments in publishing on such devices and takes a whirlwind tour of what's currently on the market.

With :
Alfredo Triviño, Director of Creative Projects, News International, UK
Gregor Waller, Vice President Strategy & Innovation, Member of the board, WELT Group / Axel Springer, Germany
Annemarie Kirk, digital business development manager, Berlingske Media, Denmark

Moderator:

Kristina Sabelström Möller, PhD, Senior Research Manager, Emerging Digital Platforms and Business Development, WAN-IFRA

19h15:
buses leaving the hotels for the Hamburger Abendblatt building

19h30 - 22H00:
Cocktail & Buffet
Hosted by the Axel Springer Newspaper Division, At the Hamburger Abendblatt new newsroom. Visits are organised in small groups

21h30 - 22h00:
buses leaving the newspaper for the hotels

8h30 - 9h15:
World Trends in the Newspaper Industry: an update
By Christoph Riess, CEO, WAN-IFRA

9H00 - 10H30:
Fourth Session
What's Next For New media training?

It has been ten years since newspapers started to spend money on training journalists for new media and new storytelling styles. But is this money being well spent? Are the training sessions still valid after six or nine months? Are journalists actually thinking differently after hours and hours of training? The goal of this session is to look at what is being done right and what is being done wrong in training for the new information ecosystem. And how to maximize training resources.

With :
Howard Finberg, Director, Interactive Learning & News University, Poynter Institute, USA
Joyce Barnathan, President, International Center for Journalists (ICFJ), USA (TBC)
Tarek Atia, Media Training Manager, Media Development Programme, Egypt
Bertrand Pecquerie, Director, World Editors Forum / WAN-IFRA, France

10h30:
Coffee break

10h45 - 12h15 :
Special workshop
Our news and Google News: how can we cooperate?

Is it time for a cease-fire and a period of cooperation? In 2009, Google made some constructive proposals to newspaper companies and the relationship has evolved. Google isn't saying "it's up to you to develop your brand and your revenue streams", rather, "we can help you, and our users need quality journalism. Let's talk about it".

Join us for a hands-on, instructional session about ways media organisations can build online audiences and connect with readers. Some of the topics covered will include:
- best practices for making content (including subscription content) discoverable through web search
- new formats for presenting articles, such as Fast Flip and Living Stories
- ways to tap into citizen-captured news video through YouTube Direct
- methods for using Google Maps to improve storytelling.

With :
Madhav Chinnappa, Strategic Partner Development Manager, Google News & Books, UK
Marcus Warren, Editor, telegraph.co.uk, Telegraph Media Group, UK
Wolfgang Blau, Editor-in-chief Zeit online, Die Zeit, Germany
Claudio Giua, Director of Development and Innovation, Gruppo Editoriale l' Espresso, Italy

12h20 - 12h50
Word Editors Forum Annual General Meeting
Annual report and election of new Board members for the World Editors Forum, the organisation for Editors-in-Chief within WAN-IFRA (2009 - 2010).

Open to all participants

12h30 - 13h50:
Lunch

14h00 - 16h00:
Fifth session
Using crowd-sourcing and social networks in hyperlocal news

Ultimately, newspapers will not only interact with readers and users, they will develop new forms of journalism that take advantage of their readers' knowledge via methods such as crowd-sourcing. This can produce both good and bad results... And this is why we have asked editors-in-chief who have jumped into the hyperlocal news world to tell us how to deal both with professional journalists and citizens (never say amateurs!).

With :
Bart Brouwers, Managing Editor for hyperlocal Online Media, Telegraaf Media Group, The Netherlands
Roman Gallo, Director of strategy, PPF Media, Czech Republic
Martha Gleich, Internet Director, Grupo RBS, Brazil
Harry Dugmore, Founder of "The news is coming" project, and Knight News Challenge winner, South Africa
Jaroslaw Tokarczyk, President of the Board, Gazeta Olsztynska, Poland

Moderator:
Werner Eggert, Editor-in-Chief, Tide, Germany

19H00 - 22H30
MAIN SOCIAL EVENT:       
Illusions - like "Swan Lake", Ballet by John Neumeier
Conductor: Simon Hewett  & the Hamburg Philharmonic State Orchestra
Attendance limited to pre-registered participants
Bus transfer from and to the hotels.

John Neumeier's flair for the dramatic and the original clearly shows in his unconventional stagings of some of the classics. His "Swan Lake", for example, is set in the court of the mad King Ludwig II of Bavaria, and his "Sleeping Beauty" is dreamed by a boy in blue jeans. While Neumeiers's pieces dominate the company's repertoire, his interest in dance history plays out in the balance of its works, which includes restagings of dances by Jose Limon, Antony Tudor and George Balanchine.

Two intermissions during the ballet.

ALTERNATIVE TOUR:
21h00 - 22H30
"On the tracks of the Beatles"
Attendance limited to pre-registered participants: maximum 20 participants
Bus transfer from and to the hotels.

Follow their footsteps, tracing the places, people and events together with the musician Stefanie Hempel. The Reeperbahn is a living legend - once a seedy red-light quarter for seafarers and ne'er-do-wells, then during the 1960s and 1970s, a springboard for pop culture and the Beatles of the Wirtschaftswunder.

The Beatles first appeared in Hamburg on August 17th 1960, in the Indra, Grosse Freiheit, an unknown band from Liverpool, with a reputation for being second class. The Beatles played for the last time in Hamburg's Star Club on Grosse Freiheit on New Year's Eve 1962. Their time in Hamburg was crucial for the Beatles. Here they developed their own style; here they chose the trademark haircut. The well-known John Lennon quote "I grew up in Liverpool but I came of age in Hamburg" puts the situation in a nutshell.
More information: www.hempelmusik.de

MAIN TOUR
9H30 - 13H00
Exclusive visit of Airbus Deutschland and harbor tour
Attendance limited to pre-registered participants.
Bus transfer from and to the hotels.

9H30
Board a typical Hamburg barge to get an overview of the second largest harbor of Europe
The Port of Hamburg continues to strengthen its position as the second-largest container port in Europe. With 156,000 jobs directly and indirectly dependent on the port, it is the most important employer and main economic factor for the region. The most important step is a further deepening of the Elbe to enable even the new generations of containerships to call here.
More information: www.hafen-hamburg.de
                       
10H15
Landing at Airbus Deutschland
Exclusive guided tour of Airbus Deutschland (division in two groups in order to visit the whole area, one of the biggest industrial areas in Europe):

Airbus has contributed significantly to the aviation industry's improved eco-efficiency over the past decades. In 1985, the average aircraft fleet consumed eight litres per passenger per 100 kilometres - today it is less than five litres, with an anticipated drop to three litres in 15-20 years. Eco-efficiency is a top objective of Airbus, as well as a key element of its Vision 2020 guidelines - which outline the company's environmental approach, social practices and economic performance.

12H15
Transfer back to the hotels by bus (approx. 45 min)

21st century urbanism and architecture in Hamburg
Attendance limited to pre-registered participants (maximum 20 participants)
Bus transfer from and to the hotels.

9H30
Exclusive guided tour of the construction site of the Elbphilharmonie Hamburg.

Hamburg is acquiring a new and impressive concert house, one that seems destined to house one of the world's ten best concert halls. This should be an outstanding location for performing classical music as well as jazz, world music and pop music. The Elbphilharmonie Hamburg will become a new landmark for the city and, at the same time, a place for everyone. The complex was based on designs by the renowned Swiss architects Herzog & de Meuron.
More information: www.elbphilharmonie.de
   
10H45
Presentation of the Unilever House by Merlin Koene

Unilever's new head office for Germany, Austria and Switzerland is located at Strandkai No.1. Everything here is influenced by the harbour's maritime character. The new company headquar¬ters slips easily into this environment. It is not meant to impress but to welcome and be open to its surroundings.
The Unilever Headquarter (designed by Behnisch Architects, Stuttgart) has won the World Architecture Festival Award 2009 / category office buildings in Barcelona last November and is on of the "greenest" buildings at the new HafenCity Hamburg.
More information: www.unilever.com

11H30
Presentation of Hamburg - European Green Capital 2011 by Christian Maaß, State Secretary, Hamburg Ministry of Urban Development and Environment

"Hamburg, 2011 winner, has shown major achievements in the past years and at present, has also achieved excellent environmental standards across the board. The city has set very ambitious future plans, which promise additional improvements."
A clear statement of the jury, when awarding Hamburg the title European Green Capital 2011. The recognition is both an honour and challenge: to become even better and to show how a booming trade and service center, with a strong industrial character, may also be at the forefront of climate and environmental protection.
More information: www.hamburggreencapital.eu

12H30
Transfer back to the hotels by bus (approx. 15 min)