To see the Conference Programme (Sessions and Social Events), click here

In 2009 in Hyderabad, the World Editors Forum pinpointed content monetization as the first item on the editor to-do list.

In 2010 we believe that we are entering a new information ecosystem and that we will have to focus on new key elements of this:
-    News reading devices: it is not yet certain if tablets, e-readers and smart phones will be mass or niche products, but they will allow us to monetize news content per article or via new distribution methods. How will these new devices impact news reporting?
-    Link & share: newsrooms must embrace the new flow of information and adapt to fragmented audiences. They have to direct their readers elsewhere as a way to provide more comprehensive coverage.
-    Cooperation: news organisations will have to be prepared to act as partners, rather than just competitors. This is a huge shift in editors' mindsets and it will take time... but hopefully not too much if newspapers want to survive.

The consequence of these changes will be that a new generation of editors-in-chief will emerge. And it clearly appears in our third edition of the NEWSROOM BAROMETER, a very unique survey conducted with leading management consulting firm McKinsey&Company. This new generation will know how to manage both the collective intelligence of a newsroom and the collective intelligence of bloggers, users and readers. Instead of one unique platform, they will have to pilot a minimum of four platforms - print, online, mobile, e-reader/tablet - and five storytelling styles - alerts, written articles, podcasts, video reports and social media buzz.

Hope to see you in Hamburg, a very friendly city & harbour, always open to innovation and today a major hub for new media in Germany.

Bertrand Pecquerie,
World Editors Forum Director
bpecquerie@wan.asso.fr

To see the Conference Programme (Sessions and Social Events), click here